Social Media

One-Day Workshop: Welcome to 21st Century Communications

Workshop Objectives:
            1.  Examine evolution of social media
            2.  Definitions and examples of current social media
            3. Explore possibilities for using social media
            4. How to set up social media programs
            5. Creating social media opportunities

09:00-09:30 Introduction and objectives.
Convergence of Six Factors affecting social media.
09:30-10:00 Definition of social media and influential programs.
Establishing an “Appropriate Use” policy.
10:00-10:15 Break.
10:15-11:45 Setting up your social media Facebook, Twitter and Flickr accounts.
On-line walk through of “how to do it.”
11:45-12:00 Adaptation of tradition media to social media scene.
“Lead, follow or get out of the way.”
Recent social media examples.
12:00-13:00 Lunch
13:00-13:45 Five “Key Questions” when considering using social media.
Social media tools.
Communicating directly with the public with social media.
13:45-14:30 The new rules for traditional media, managing concerns about social media.
14:30-15:15 Setting up your social media account.
On-line walk through of “how to do it”.
15:15-16:00 Examine current leading-edge usage of social media, i.e., North Africa, New Zealand, Japan, Slave Lake, Alberta.
(Note: This portion is continuously updated as new events occur)
16:00-16:15 Summary, questions and answers, evaluation.

To book a workshop contact:
Bill Pasel

To Book A Workshop

    Bill Pasel