Emergency Public Information

One-Day Workshop

Workshop Objectives:
            1. Preparation of an “Emergency Public Information Check List”
            2. How to communicate powerfully in emergencies – current case study examples
            3. Recognize importance of the role of Public Information in the Incident Command System
            4. Understand the phases of emergencies and what messages to use for each phase
            5. Conduct mini-emergency preparedness exercise

08:30-08:45 Preparing a “Crisis Management Self-Assessment Check List™”. Introductions and outline of the course.
Essential steps to communicating in any crisis.
08:45-09:30 Crisis communications policy: what’s in it for you, who are the media, how the media operate, preparing for an interview – the essentials.
Knowing “who does what” in crises.
Know your media and emergency response colleagues.
Handling the New Media – You Tube, Twitter, Facebook, videophones, etc.
09:30-10:15 First interviews, followed by break.
10:30-11:15 Review first interviews, critique and observations.
Body language and the essentials of being interviewed.
What the media needs, what you need, your audiences, key bridging phrases.
11:20-12:00 Definitions of crises.
Importance of proactive crisis management programs.
Holding messages.
Communications lessons learned from recent major events.
Recognizing the role of technology and the dynamics of crises.
12:00-13:00 Lunch
13:00-13:15 Understanding the Phases of Crisis and emergency management in BC.
Learning how to work with each phase and anticipate the unique demands and needs of each.
Spokespersons’ roles & importance, staying in the communications “loop.”
13:15-14:00 Creating messages that work in every situation.
Developing an effective crisis communications plan.
Working with a crisis communications teams, understanding the roles of personnel in crises, including Call Centers, EOC, Public Inquiry and Site PIOs.
14:00-14:30 Conduct crisis communications mini-exercises.
Spokesperson role.
14:30-15:45 Accrediting and controlling the media, briefing, pooling, news conferences, media “scrums,” PSAs, news releases, media advisories.
What to say when you don’t know what to say!
15:45-16:20 After the Event: Why post-crisis management is critical to the overall plan.
16:20-16:30 Recap day
Questions & Answers

To book a workshop contact:
Bill Pasel

To Book A Workshop

    Bill Pasel