Crisis Communications

One-Day Workshop

Workshop Objectives:
            1. Preparing a “Crisis Management Self-Assessment Check List™”
            2. Developing an effective crisis communications plan
            3. Working with crisis communications teams, understanding communications roles in the incident
                command/management system
            4. Conduct emergency communications exercises
            5. After the Event: Why post-crisis management is critical to the overall plan

08:30-08:45 Introductions and outline of the course.
Preparing a “Crisis Management Self-Assessment Check List™”.
08:50-09:30 Common sense communications policy, what’s in it for you, who are the media, how the media operate, preparing for an interview – the essentials. Knowing “who does what” in crises.
Know your community colleagues.
09:35-10:15 First interviews
10:15-10:30 Break
10:30-11:15 Review first interviews, critique and observations.
Body language, the essentials of being interviewed.
What the media needs, what you need, your audiences, key bridging phrases.
11:20-12:00 Definitions of crises.
Importance of proactive crisis management programs.
How emergency programs work in your province.
Accrediting and controlling the media, briefing, pooling, enrolling the media.
12:00-13:00 Lunch
13:15-14:00 Developing an effective crisis communications plan.
Working with crisis communications teams, understanding communications roles in the incident command/management system
14:00-14:10 Break
14:10-14:45 Conduct emergency communications exercises.
14:45-15:00 Break
15:00-15:45 Conduct and critique second interviews.
15:45-16:20 After the Event: Why post-crisis management is critical to the overall plan.
16:20-16:30 Recap day
Evaluation
Questions & answers

To book a workshop contact:
Bill Pasel
905-529-5828
bpasel@sympatico.ca

To Book A Workshop

Contact:
    Bill Pasel
    705-636-0785
    bpasel@sympatico.ca