Media Spokesperson

One-Day Workshop

Workshop Objectives:
            1. Learn importance of timely, strategic, proactive media relations strategy
            2. Importance of negotiating your interview
            3. Mass media, types and needs
            4. Your rights, critical phrases, what to say when the unexpected happens
            5. Conduct and critique live interviews

08:30-08:45 Introductions and outline of course, participant expectations”.
08:50-09:30 Importance of having a timely, strategic, proactive communications policy.
Who the media are, how they operate, their needs and expectations, preparing for an interview – negotiating the interview in advance – the essentials of managing interviews.
09:30-09:45 Prepare for first interview- using “Key Message Primer™” form.
09:45-10:30 Conduct first interview.
10:30-10:40 Break
10:40-12:00 Review first interview, critique and observations.
12:00-13:00 Lunch
13:00-13:30 Media Relations: The tools.
What the media needs, what you need, your rights, “bridging phrases”.
Mass media, types & needs, creating photo opportunities.
The role of the newsroom, what makes news, competitiveness, how reporters get their assignments, their needs & restraints, the importance of deadlines.
13:30-14:00 Understanding the “new media” – Facebook, Twitter, Flickr, etc.
Choosing the right media to reach your audiences.
14:00-14:30 Managing the media in a variety of situations.
Handling questions you don’t have the answers to.
What to do when things go wrong.
Essentials of telephone interviews.
14:30-14:50 Prepare for second interview
New topic
14:50-15:20 Conduct second interview
15:20-15:30 Break
15:30-16:00 Review and critique second interviews
16:00-16:30 Engaging the media
Creating partnerships
Questions & Answers

To book a workshop contact:
Bill Pasel

To Book A Workshop

    Bill Pasel